I led the creative development of Courtside 1891, an international basketball OTT platform, shaping its brand identity from the ground up. This included designing and animating assets, as well as producing marketing and sales assets that helped establish a strong and distinctive global presence.

Aimed to raise awareness of Courtside 1891 and highlight its features.

Focused on tapping into global interest in basketball beyond the NBA.

Developed a visual identity that captured the energy of both men’s and women’s basketball.

Designed visuals using action shots aligned with FIBA branding guidelines.

Created motion graphics and social media content to boost engagement.

Redital (Read-It-All) is a digital book club platform designed to foster a welcoming community for readers. It supports both traditional and indie-published works, offering space for book discussions, discovery, and connection. The design focused on creating an inviting, secure environment while positioning Redital as a subscription-based service that encourages a consistent reading habit and a sense of belonging.

Designed the logo to balance professionalism with a friendly, approachable feel.

Used graph paper to shape the letters and added rounded edges for softness.

Replaced the “I” with a bookmark, making it a central, recognizable symbol.

Created a design flexible enough for animation, icons, and product use.

The bookmark represents more than a pause—it symbolizes Redital as a welcoming, returnable community for readers.

Mama’s Samosas was created to share a mother’s passion for cooking through her beloved samosas, a dish that brought people together and sparked joy. Inspired by American street food culture, the brand was designed to be bold and visually engaging, supported by a clear style guide that brought the concept to life.

Aimed to modernize a South Indian snack and grow a family business into a street food brand.

Focused on conveying the care, pride, and love behind food made by a mother.

Avoided cultural clichés, opting for a vibrant and fresh brand identity.

Evolved the design from a simple logo to a full identity based on shape, object, and wording.

Chose culturally significant colors, with bold orange as the primary tone to enhance visibility in marketing.

I designed for NFL Game Pass and other NFL products, creating digital and print assets including emails, banners, websites, social media content, and motion graphics—to attract and engage users.

Developed artwork and storyboards for major NFL campaigns, including Cyber Monday, Thanksgiving, and the Super Bowl.

Focused on enhancing the creativity, clarity, and structure of marketing materials.

Introduced a storyboarded email design approach to improve readability, creativity, and responsiveness.

Created motion graphics and animated content for social and digital platforms, including show intros (e.g., Sunday in 60).

Contributed to the visual identity and appeal of NFL Game Pass through design and animation.

Led design projects, refined art direction processes, and deepened expertise in responsive design.

I worked on Sunday in 60, an NFL Game Pass program that delivers weekly highlights and key moments from Sunday games. I created the logo, opening titles, and transition graphics, combining hand-drawn elements with motion design to give the show a distinctive and cohesive visual identity.

eBay SNAPS was a project a created during my time at FEED Agency. During the time when AR/VR was becoming more prominent amongst retail & e-commerce marketplaces, I curated an idea for eBay to essentially ‘jump on the bandwagon.’

Adding a ‘search by camera’ function to the app, eBay would allow users to find the product they are searching for exactly (or close to) by taking a snap on their phone.

While the technology was not exactly new even during the time of augmented reality booming, the fact eBay had no real interaction with audiences through their app at the time puzzled me. Applying this method was an idea of integrating audiences to feel a little more closer in searching and buying through the app and keep them coming back to eBay.

As a junior designer at eBay, I created visual assets across multiple platforms including emails, banners, web, app, and social media. This role gave me my first experience with motion graphics, augmented reality (AR), and UI design. Working within a global tech-driven company, I contributed to eBay’s mission of empowering users through innovative, accessible e-commerce experiences.

Aimed to showcase eBay’s features across CRM, social media, e-commerce, and emerging tech like AR.

Designed engaging, click-driven emails as part of the CRM team, later updating them to align with new brand guidelines and include responsive layouts and GIF animations.

Created weekly product-focused content for eBay’s social media (Facebook, Twitter, Instagram).

Focused on making motion designs more engaging while meeting deadlines, client expectations, and storyboard requirements.