So I have this blog tab that I could remove, but I like the idea that I can post random things of interest and whatever design or creative related issues are on my mind, and only about 3 and a half people will read it. So that is what you’ll see: random posts about how I design things (spoiler: its not as neat or professional or photo friendly or not as in tune to structure as some of your favourite instagram designers like to portray, sorry), maybe photography, maybe random rants. MAYBE EVEN, announcements about things that’s NOT EVEN DESIGN RELATED. who knows, who cares, nobody is reading this. Consider this a test, or a self reminder why I actually have a blog tab in the first place.
ANYWAYS! I suppose to start, I’ll give a couple screenshots of how I made one of my favourite logo designs in recent years: ‘After Hours’. This is/was a podcast show from the journalist gaming site ‘The Koalition’, where going by the name was a show intended to discuss trending topics in gaming, music, and life in general in a no holds barred fashion. I wasn’t really sure if I was suppose to actually design their logo, but nan idea hit, and so I got doodling a little bit.
Firstly, ignore the screaming pointless face drawing in the middle of nowhere. I was watching the world cup, Neymar kept falling over and crying, it just got ridiculous and therefore a really rough and unfocused screaming face was made.
Secondly: my idea for the After Hours logo was to make it simple but using the two first letters of each word as a joined combination design. The whole point of the podcast show was that it was a debate format; there’s a topic of discussion, one person says something, the other(s) agree/disagree, at the end of it all it’s entertainment bring varied opinions out, but together. So going from that understanding, I wanted two colours, two letters, but in some way bring it all close, connected and having that ‘togetherness’ feeling. I guess, maybe.
Not realising my own work was laughing at me, I took it to Illustrator to find the right font’s or shapes that I could form the correct outcome. At first I wanted to try chunky big fonts, and see what could work. My inspiration at this point were those ‘super cool e-sport team’ logos or ‘super cool I’m a motion graphic designer and my logo can animate look how shiny it is’ logos. Just wasn’t working. figuring out a way for the letters ‘A’ and ‘H’ could mold together whilst still being readable as their letters respectively, just wasn’t cutting it with the bolder types of font.
Considering my sketchbook ideas weren’t working on having the letters joined together side by side, I looked for ideas in design where most designers did the calculation example (object + letter = logo that is behance worthy). So rather than fully formed side by side letters, how about just chopping the letters half and half, and then form something cool? Hopefully? Both letters have a crossbar, and the stems of each letter can amend to one another, so give it a go (and yes, I did Google typography anatomy to come up with those terms).
In regards choosing a condensed style to a regular style, I guess I was thinking the closer the choppped letters can be, the better compacted and readability they’ll have. if you look at the two designs on the left in the image above, looking disregarded (it was actually me setting them aside and seeing if I can come up with anything else), the difference between a regular style structure and a more condensed font proved a significant difference in readability and style. After a little bit of editing, redrawing and positioning…
After Hours was made! Super happy with the outcome, both the letters ended up complimenting one another, it looks like a ladder, and to anybody who is still all “Err, I don’t get it/see it”, there’s a nice little ‘After Hours’ text just snugged underneath to then make people go “Oh yeeeaaahhh!'“.
So there you have it. My first blog. maybe my only. Or maybe my little escape to express whatever it is I’m thinking. This is after all my website, and I’m not gonna be popular anytime soon, so who knows what can be done. Thanks Squarespace, hope you enjoy my £120 a year for content like this.